SHAMROCK CHASE
Pac-Man with a fun twist!
CLIENT
Leafs + Dairy Farmers of Ontario
PROJECT BRIEF
The client tasked us to create a Pac-Man style game where fans play as Cloverton racing through the six boroughs of Toronto, collecting shamrocks and delivering milkshakes. Launching on March 1st, it offers fans a fun way to unlock St. Pat’s swag, while promoting the milkshake and the St Pat's game night on March 17. The game would also come to life during St Pat's on special kiosks near the milkshake activation.
MY ROLE
As lead designer, I was responsible for developing the visual concepts as well as the game and prizing flows during the pre-production phase. My role also involved designing and creating all the art assets for the game, including characters, levels, animations, and UI. In addition, I contributed to marketing efforts by designing app tile cards for the Leaf's App, storyboards for social media ads, and various promotional materials for the kiosk game.
SKILLS
Concept + Production Art, Game Design, Animation, UI/UX, Graphic Design, Furniture Design
TOOLS
Adobe Illustrator, Figma, TBITS
TEAM
Chidozie Ikpe, Fahad Edwards, Sandra Dimaano, Ruqian Da
YEAR
2025
GAME SCREENS - Main Menu and Map Level Designs
SOCIAL ADVERTISEMENT
Art & Design by Becky Wu , Video by Ruqian Da
MARKETING ASSETS - App tile and social storyboards
KIOSK GAME
The kiosk game will accompany the DFO Milkshake Shop activation as part of the Leaf's St Pats game night event.
The game features a special map that takes place in the vicinity of Scotiabank Arena, featuring landmarks like Union Station and the CN Tower. In preparation for the event, I designed a custom podium controller and vinyl wrap for the
game, and also took charge of coordinating the controller production process.
PRE-PRODUCTION - Creative development, branding, and game flow